Integrating AI Chatbots into Your Website for Better Customer Interaction

In this article, we're going to discuss the steps of adding an AI chatbot to a website and we will discuss the options. We try to cut to the chase so you'll be able to implement it in no time.

Who can benefit an AI chatbot

Here is a list of businesses that can benefit from an AI chatbot. 

• if you need a 24/7 and you think your processes can be automated
• If you need to generate leads 24/7
• If your products are somewhat complicated to distinguish, an AI might be better than a normal FAQ page

The steps of integrating an AI chatbot into a website

Here are 5 relatively short steps for empowering your website with AI.

Define your goal

Be clear about what is the purpose of your chatbot. You don't want to confuse your customers by just adding another feature to your customer service. Do you want to handle customer questions? Do you want the AI to collect leads and do something with it? Should your chatbot provide detailed information about some kind of product? Write this goal down. 

Gather your business information

AI's intelligence is always based on the data it's being trained on. You should provide as much organized information as you can about your business goal and nature, your products or services, and how you are delivering them to people. Here is a list to follow:

• Detailed product description
• Detailed services description
• Customer support frequently asked questions
• Any Ambiguous service that needs clarification
• Any services that you don't provide but AI might think you do based on your business's nature

Choose the platform that suits your needs

Do not use the most complicated solutions in your web development only because ratings says so. And do not use the easiest setup just because it's easy. Think about your customer and read about different services. Here is a table about top AI services that either offer chatbots or can be used to create a chatbot:

 

Tune and customize the tool

Off‑the‑shelf AI models are trained on general data, so it’s important to fine‑tune them to reflect your business’s unique voice and information:

• Fine‑Tuning: Retrain the model with your specific data to improve its familiarity with your products and services.
• Prompt Engineering: When using the ChatGPT API, include a “business primer” in each API call. For example, by appending a brief overview of your business, target market, and key products to your prompts, you provide necessary context that leads to more relevant responses.

Integrate it to the website

• Website Integration: Embed the chat widget provided by platforms like Tawk.to directly into your website. A simple code snippet ensures that the chat interface is visible on all pages.
• Backend Integration: Connect your chatbot to your CRM, inventory systems, and other databases using APIs. For instance, integrating the ChatGPT API with your backend ensures that it can access real‑time data, providing customers with up‑to‑date product availability and support information.

Test,Test,Test

Act as an customer and test the hell out of the widget, even the greatest AI tools won't be fault proof. Any AI agent have a place that you can give prompt to it. make sure you set the tone in that prompt and tell them what they can and cannot do.

For example if your servicing an online memorial for people who passed away you need to make sure your AI agent isn’t joking with your customers:

"Do not joke or use humorous tone in any circumstance"

Monitor, check and improve

For first months you need a human reviewing chat (even ongoing ones). To make sure nothing is out of sort. Make sure you have people monitoring and cutting in whenever necessary. Specially in the first week.

An example of implanting AI chatbot

I'm going to walk you through using tawk.to AI feature, although we will not be using it on our website and it would be only a demonstration, it will give you an good idea of how chatbot AI tools can be easily used and implemented.

Sign up in tawk.to

Sign up and enter your websites address. Tawk.to will give a code snippet that you need to upload In your website's layout, and it starts working. Fill out knowledge base and FAQ parts of

Enable AI feature in your tawkto panel

It asks you to reconfirm your website address. The good thing is it can use the previous information that it has of your business in KB and FAQ to generate and train your agent.

Review your information

Review and if needed change the information that tawkto gathered from your website, use the detailed information that you gathered In previous steps of article. 

Test your bot

Now tawkto creates and runs your business's AI chatbot. Now it's the time to test things. Act as your customer and ask different questions. Your objective here is to find bugs or blindspots or misinformation that your AI agent might generate.

Tune your bot's persona

Tawkto will show you options to edit the name, descriptions and other items of your AI bot.

Review and improve the base prompt

Base prompt is what gives your AI bot it's identity, you can review and improve it. here for example tawkto generated these prompts:

-          If the message is an inquiry, answer it using only the provided information.

-          If unsure about the answer to an inquiry, state that your knowledge is limited to the specific information provided, by this business.

-          If there are multiple inquiries in a message, answer them one by one.

-          Refuse to tell jokes.

 

You can add to them (which we strongly advise) and improve it through your tests and monitoring. 

Alternatives and Conlusion

You can create a custom gpt using chatgpt and connect to it through chatgpt's API, but it needs technical knowledge and it's not suited for a business owner or normal webmaster.

Make sure you explore other options too, AI tools are rapidly being released these days, there might be 10 new AI chatbot released after we release this article, the principles are the same: signup, train, integrate, test, release and monitor. Make sure you don't miss any step and have a good AI powered website <3